How We Generated 6,000+ Signups for Koadz AI in 90 Days

Koadz AI is an AI-powered website builder that helps users create websites in minutes through a conversational experience.

The Challenge

Koadz had a solid product, but like many AI startups, growth depended on turning curiosity into actual signups.

The website was receiving visitors, but there was an opportunity to improve how effectively traffic converted into users and how those users progressed toward paid plans.

The goal was simple:

• Increase qualified signups
• Reduce friction in the signup journey
• Build a system that could continuously convert traffic into paying users

Our Approach

Instead of focusing on a single marketing channel, we built a complete acquisition and conversion engine.

1. Redesigned the Homepage Around Action

Most AI website builders make users browse through pages of content before experiencing the product.

We took a different approach.

The homepage was redesigned to immediately encourage interaction.

Visitors could start describing the website they wanted to build directly from the hero section, creating a much faster path from interest to action.

Key improvements included:

• Interactive homepage experience
• Reduced signup friction
• Clear value proposition above the fold
• Product-first onboarding journey
• Stronger calls-to-action

The result was a significantly more engaging landing experience.

2. Scaled Traffic with Meta Ads

Once conversion foundations were in place, we focused on driving qualified traffic.

Our paid acquisition strategy included:

• Image creatives
• Video creatives
• Product demonstration videos
• Multiple audience segments
• Creative refresh every 2 weeks

Instead of relying on a single winning ad, we continuously tested new messaging angles and formats.

This helped keep performance stable while preventing ad fatigue.

3. Built an Automated Nurture Engine

Getting a signup is only the first step.

After users joined Koadz, they entered a structured nurturing workflow designed to move them toward activation and paid plans.

The sequence focused on:

• Product education
• Feature discovery
• Website publishing milestones
• Upgrade incentives
• Usage-based engagement

This ensured signups translated into meaningful product adoption rather than becoming dormant accounts.

Results

Over approximately 90 days:

Traffic

• 35,683 landing page views

Signups

• 6,000+ user signups

Paid Acquisition Performance

• INR 1.14 per landing page visit from Meta campaigns
• More than 768,000 people reached

Website Engagement

• 51,684 sessions
• 43,587 unique users
• 94.87% average scroll depth
• 2.53 pages per session

What Worked

The biggest lesson from this campaign was that growth did not come from ads alone.

The results came from aligning three systems:

Acquisition

Consistent traffic through paid campaigns.

Conversion

An interactive homepage designed to encourage immediate action.

Retention

Email nurturing and activation workflows that moved users toward paid plans.

When these three systems worked together, Koadz was able to generate thousands of signups while maintaining efficient acquisition costs.

Final Outcome

In just 90 days, StageTwo helped Koadz build a repeatable growth engine that generated over 6,000 signups through a combination of:

• Homepage optimization
• Paid acquisition
• Creative testing
• Automated nurturing
• Conversion-focused user journeys

The result was a scalable foundation for long-term growth rather than a short-term traffic spike.