How We Made $12,000 in 30 Days with Bullet.so (No Ads)
In 2022, we launched Bullet.so, a tool that transformed Notion pages into websites—and within the first 30 days, we made $12,000 in revenue.
The best part?
✅ No ad budget
✅ No dedicated sales team
✅ No prior audience or personal brand
This blog breaks down the exact strategies we used to achieve this, and how other bootstrapped B2B startups can replicate it.
Step 1: Finding the Right Market Fit
As longtime Notion users, we loved how intuitive it was for organizing our startup workspace. One day, we thought:
"What if we could turn Notion pages into websites?"
We researched and found a couple of tools already in this space, but none of them solved a major pain point we identified.
🔹 Existing Notion-to-website tools lacked design flexibility.
🔹 They were too basic and didn't appeal to serious website builders.
🔹 The no-code movement was rapidly growing, but competitors weren’t positioning their tools for that audience.
So, instead of just being another Notion website converter, we repositioned Bullet.so as a:
✅ No-code website builder
✅ Glamorous template provider
✅ Fastest way to publish a website in under 2 minutes
This expanded our audience from just Notion users to no-code enthusiasts—a much bigger and growing market.
Step 2: Pre-Sales & Validating Demand
Before fully launching, we wanted to test demand and generate beta users.
We used niche outreach and a strong value proposition to get:
🎯 100+ pre-sale signups in 3 days
How?
✔ Direct outreach in Notion and no-code communities
✔ Clear positioning: “The easiest way to turn your Notion pages into a professional website—no coding needed.”
✔ Demo videos showing how Bullet.so published a website in under 2 minutes
✔ A sense of exclusivity: “Join the first 100 users and get a lifetime deal.”
The pre-sales validated our idea and gave us momentum for launch.
Step 3: Using the Product as a Marketing Tool
Instead of just telling people about Bullet.so, we used it to create valuable resources that organically attracted attention.
Example 1: "100+ AI Tools You Need" Website
At the start of the AI boom, I built a website listing 100+ AI tools using Bullet.so.
- This was a white paper idea, but instead of a PDF, I made it a public website.
- It became a viral resource for AI enthusiasts.
- People saw Bullet.so in action and wanted to use it for their own projects.
Example 2: "50+ Notion Creators" Website
We identified top Notion creators who were selling templates on Gumroad or their own websites.
- We compiled a list of 50+ Notion creators and published it as a website using Bullet.so.
- This gave us instant credibility in the Notion community.
- Many Notion creators promoted Bullet.so themselves, giving us organic word-of-mouth marketing.
Step 4: Leveraging Product Hunt for a Strong Launch
We did a Product Hunt launch to get our initial set of users.
🚀 Ranked as a top product for the day
🚀 Drove hundreds of signups in the first week
How we prepared for Product Hunt:
✔ Built an engaged community before launch.
✔ Personally reached out to Notion and no-code enthusiasts.
✔ Created an eye-catching landing page with clear GIFs and demo videos.
✔ Encouraged early adopters to leave reviews and upvotes.
This gave Bullet.so early traction and visibility.
Step 5: The $12,000 Breakthrough – Lifetime Deals!
To generate revenue quickly, we turned to Lifetime Deals (LTDs)—a strategy that gives users permanent access to the product for a one-time fee.
Why Lifetime Deals?
✅ Instant influx of paying users
✅ No recurring commitment, making it an easy sell
✅ Early adopters turn into organic promoters
Instead of using a marketplace like AppSumo, we ran Lifetime Deals directly on our website during the producthunt launch and promoted them across relevant communities.
- We priced it at a nominal one-time fee, making it a low-risk investment for users.
- Once users integrated Bullet.so into their workflow, they became long-term advocates.
- Early adopters shared it in communities, driving word-of-mouth growth.
Result: $12,000 in revenue within 30 days.
Step 6: Blending Product-Led Growth (PLG) & Sales-Led Growth (SLG)
We didn’t have a sales team. It was just me and the founder.
🚀 I focused on outreach, demos, and answering user queries.
🚀 The founder conducted product demos for interested users.
🚀 We hosted webinars to educate users.
Since Bullet.so was easy to use, many users converted on their own after trying the free version.
This hybrid of PLG & SLG worked perfectly for a bootstrapped startup.
Key Takeaways for Bootstrapped B2B Startups
1️⃣ Find a niche & expand it – We didn’t just build another Notion website tool; we positioned it as a no-code website builder.
2️⃣ Validate demand early – Our 100+ pre-sale signups proved there was a market before we built the full product.
3️⃣ Use your product as a marketing tool – Our AI tools website & Notion creators website gave us organic exposure.
4️⃣ Leverage platforms like Product Hunt & AppSumo – These platforms gave us visibility & first customers without an ad budget.
5️⃣ Mix PLG & SLG – Even without a sales team, demos and webinars helped drive conversions.
Final Thoughts
Bullet.so’s $12,000 in 30 days wasn’t magic—it was a combination of smart positioning, early validation, and leveraging the right platforms.
If you’re a bootstrapped B2B startup with no ad budget, these strategies can work for you too.